We always get asked what the “hottest amenity” is or what’s trending right now in interior design. The “amenity wars” continue to rage, with conversations around ideal square footage for clubhouse versus unit and ideas for tricking out new developments with the latest and greatest features and upgrades.

How can you maximize your ROI on your multifamily development? In today’s market, an apartment property needs to stand out to attract and retain residents. The developments that get top dollar in rents always have the following in common: they understand and meet the needs of their target resident through thoughtful amenities and intentional interior design.